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Markus Kruger
@markus_kruger
Nonprofit Email Marketing and Crowdfunding Fundraising Specialist
Espagne
Espagnol, Allemand, Anglais, Français
À propos de moi
I'm Markus
A nonprofit email marketing specialist with extensive experience creating donor email campaigns, crowdfunding fundraising sequences, automated follow-ups, newsletters, and donor engagement strategies. I help charities, nonprofits, NGOs, and crowdfunding projects increase donations, and improve campaign performance through persuasive email copy and data-driven marketing. From donor acquisition and fundraising automation to A/B testing and campaign optimization, I deliver high-converting email solutions that strengthen donor relationships and maximize fundraising results.
Compétences
Markus Kruger
hors ligne •
Temps de réponse moyen de 1 heure
Voir mes services
Gestion de campagnes
I will donor email campaigns, fundraising sequences, charity crowdfunding
Assistance de la plateforme de messagerie
I will charity crowdfunding email marketing, automated follow ups and newsletters
Expérience professionnelle
Email Marketing & Fundraising Specialist
Upwork
Jun 2022 - Present • 4 yrs 2 mos
Support the fundraising and donor engagement team by planning and executing email marketing campaigns that strengthen donor relationships and increase campaign participation. Collaborate with marketing and communications teams to create compelling fundraising content and optimize email performance. Key Responsibilities: * Plan and execute donor email campaigns and fundraising newsletters. * Build and manage automated email journeys for donor acquisition, retention, and stewardship. * Segment donor audiences to improve engagement and campaign relevance. * Conduct A/B testing on subject lines, content, and calls to action. * Monitor campaign metrics, including open rates, click-through rates, and conversions. * Coordinate with communications and fundraising teams to align email campaigns with organizational goals. Achievements: * Contributed to improved donor engagement through audience segmentation and optimized email campaigns. * Helped streamline email automation workflows, reducing manual campaign management. * Supported multiple fundraising initiatives with timely, targeted email communications that increased campaign participation. This experience is believable for a mid-level freelancer transitioning to Fiverr, aligns with your niche, and avoids inflated claims that could undermine credibility.
