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Lauren M
@markwell2010
Product Development, Merchandising, and Branding
États-Unis
Anglais
À propos de moi
Hi, I’m Lauren! I’m a home and lifestyle content creator specializing in authentic, relatable content that helps products feel useful and approachable. I create product demonstrations, tutorials, unboxings, voiceovers, lifestyle videos, infographics, and other digital content for products. My specialties include home projects, cleaning, organizing, family life, pet products, and everyday solutions. I combine practical storytelling with clean, engaging visuals to help brands connect with real customers.
Compétences
Lauren M
hors ligne •
Voir mes services
Consultation produits
I will help develop your product idea from concept to launch
Infographie
I will create professional product infographics for e commerce
Expérience professionnelle
VP of Product Development, Merchandising & Branding
WeeSprout • Temps plein
Dec 2021 - Aug 2026 • 4 yrs 8 mos
- Owned end-to-end product development across core baby and toddler categories, taking products from concept through launch and ongoing lifecycle updates. - Identified and validated new product and category opportunities using parent insights, market trends, and brand priorities to shape the product and merchandising roadmap. - Defined assortments, pricing, and packaging direction with ownership to support e-commerce, retail, and wholesale growth. - Led a small team across Product Development, Customer Care, Social Media, and Compliance, collaborated with Operations, Finance, and Digital Advertising to align category strategy, launch execution, brand presentation, and customer experience
