Mary T

Email Marketing & Mailchimp CRM Automation Consultant

May 2023 - Present • 3 yrs 3 mos

As a freelance Email Marketing Consultant specializing in Mailchimp, I provide businesses with complete email marketing solutions designed to improve customer engagement, lead generation, and marketing automation. My services include Mailchimp account setup, audience organization, campaign creation, responsive email template design, customer journey mapping, newsletter management, and advanced workflow automation. I regularly connect Mailchimp with CRM systems, online forms, eCommerce stores, and third-party platforms using Zapier, APIs, and native integrations. My automation projects include welcome email series, lead nurturing funnels, abandoned cart emails, event registration workflows, customer onboarding sequences, birthday campaigns, renewal reminders, and post-purchase automation. I continuously monitor campaign performance using analytics, open rate optimization, click tracking, A/B testing, audience insights, and conversion reporting to improve overall email marketing effectiveness. Every project follows email marketing best practices including GDPR-friendly subscriber management, authentication setup, and deliverability optimization. My goal is to help businesses create scalable email marketing systems that automate communication, strengthen customer relationships, increase repeat purchases, and maximize return on investment through strategic Mailchimp implementation.

Senior Mailchimp Email Marketing Expert

Apr 2022 - Present • 4 yrs 4 mos

As a freelance Mailchimp Email Marketing Expert, I help businesses, startups, coaches, eCommerce brands, SaaS companies, and service providers increase customer engagement and revenue through strategic email marketing. I specialize in building high-converting Mailchimp campaigns, automation workflows, customer journeys, newsletters, welcome sequences, abandoned cart recovery, post-purchase follow-ups, lead nurturing funnels, and promotional email campaigns. My responsibilities include designing responsive email templates, audience segmentation, list cleaning, subscriber management, A/B testing, campaign optimization, analytics reporting, and improving deliverability while maintaining compliance with email marketing best practices. I also integrate Mailchimp with platforms including Shopify, WooCommerce, WordPress, Jotform, Zapier, Calendly, Stripe, HubSpot, and other CRM systems to automate customer communication. I collaborate closely with clients to understand their goals and create personalized automation strategies that improve open rates, click-through rates, customer retention, and overall marketing ROI. Every campaign is optimized for mobile devices and focused on generating measurable business growth. Throughout my freelance career, I have successfully managed projects across multiple industries, helping businesses automate repetitive marketing tasks, build stronger customer relationships, recover lost sales, generate qualified leads, and create scalable email marketing systems using Mailchimp's advanced automation features.