
Claudia Antunez
Brand Designer
Compétences

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Expérience professionnelle
Head Trade Marketing Design
Mosaico S.A. • Temps plein
Apr 2025 - Present • 1 yr 1 mo
Responsible for the control and coordination of the trade marketing team in relation to in-store brand displays and communications for Mosaico, as well as the management of in-store marketing development plans in collaboration with the commercial areas. Responsible for designing and developing the communication of Mosaico S.A.’s brands, complemented by the management, production, and review of content within the editorial line for communication in physical stores. Overseeing the quality of materials and client communication during implementation processes, ensuring compliance with key customer-facing requirements alongside the trade marketing team. Coordinating the trade marketing team to ensure proper design, implementation, and communication of Mosaico brands across different physical points of sale. Designing, developing, and approving graphic materials for internal and external communication, including catalogs, brochures, flyers, POP graphics, shelving, headers, and related assets. Managing and monitoring the trade marketing budget and its associated channels. Monitoring and tracking implementation processes at points of sale. Developing continuous improvement strategies and processes for brand actions at the point of sale.
Senior Branding Designer
redgroup • Temps plein
Jul 2020 - May 2022 • 1 yr 10 mos
• In charge of the digital strategy, structure, and design of the company "Inmobiliaria Fortaleza" • Creation of digital content • Development of a new brand • Creation of new websites • Design of a Mastercard card (CL)
POP Manager
BBDO Worldwide • Temps plein
Mar 2020 - Jul 2020 • 4 mos
• Responsible for coordinating the proper execution of graphic and digital requirements, as well as the correct production and implementation of materials across all POS and retail locations nationwide for the Claro Chile account. • Responsible for supervising the art direction of POP materials for Claro stores throughout Chile, including catalogs, brochures, flyers, POS retail materials, shelf toppers, standees, stickers, shop displays, and promotional materials. • Responsible for the analysis and performance evaluation of my entire team (two art directors, one copywriter, and one account assistant).