Matthew Flows

Email Marketer

Microsoft • Freelance

Jul 2024 - Oct 2025 • 1 yr 3 mos

I am a Freelance Email Marketing Specialist with proven experience helping businesses turn leads into loyal customers and increase revenue through strategic email campaigns. I have worked with startups, eCommerce brands, coaches and service-based businesses to build high-converting email systems from scratch. In my freelance journey, I have successfully planned and executed targeted email marketing strategies, including campaign management, automation setup and audience segmentation. I specialize in creating welcome sequences, abandoned cart flows, promotional campaigns and re-engagement emails that drive measurable results. I have helped clients identify gaps in their marketing funnels—such as poor lead capture, weak messaging and lack of follow up and transformed them into optimized systems that consistently generate leads and sales. My approach combines persuasive copywriting, user-focused design and data driven decision making. Key Achievements: Increased email open rates through optimized subject lines and segmentation Improved click-through rates with engaging, conversion-focused email content Boosted lead generation using high-converting pop-ups and landing page strategies Built automated email funnels that nurture leads and drive consistent sales Enhanced customer retention through personalized email campaigns I am proficient in tools like Mailchimp, Klaviyo, ActiveCampaign and HubSpot and I continuously stay updated with the latest email marketing trends and best practices. My goal is to help businesses maximize their email marketing potential by delivering strategies that are not only creative but also focused on ROI, growth and long-term success.