
Mayah C
Email Marketing Specialist
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Expérience professionnelle
Shopify Store Designer & E-commerce Specialist
FASHION DESIGNER • Freelance
Jun 2026 - Jul 2026 • 1 mo
Worked on designing and optimizing the DIANNA WHOLE SALE Shopify store to create a professional, user-friendly, and visually appealing online shopping experience. Key responsibilities included: Designed and structured Shopify store pages to create a professional brand identity. Organized product collections, including fashion and clothing, dresses, bags, jewelry, beauty products, footwear, and accessories. Improved store navigation and product organization to help customers find products easily. Created engaging store content and product descriptions to support customer engagement and product discoverability. Applied Shopify SEO best practices to improve product page structure and search engine visibility. Focused on responsive design and a smooth shopping experience across desktop and mobile devices.
Email Marketing Specialist
Ecommerce • Freelance
Mar 2025 - Apr 2025 • 1 mo
While working on an email marketing project for my client, Emily Carter, one of the main challenges shefaced was low engagement from her existing email list. The open rates were very low, and previous campaigns were not generating clicks or conversions. To solve this, I carefully reviewed the existing email content and identified issues with the subject lines, message structure, and audience targeting. I also discovered that the email list was not properly segmented, meaning the same message was being sent to every subscriber regardless of their interests. I improved the strategy by creating more engaging and personalized email content, writing stronger subject lines, and segmenting the audience based on customer behavior and preferences. In addition, I set up a simple email automation flow to improve follow-ups and campaign consistency. As a result, the campaign showed noticeable improvements in engagement, click-through rates, and overall performance. This experience strengthened my ability to identify marketing challenges quickly and deliver effective, results-driven solutions for clients.