Sohan

Google Ads E-commerce Specialist – DuuDuu Mattress

DuuDuu Mattress • Freelance

Jul 2026 - Aug 2026 • 1 mo

# Google Ads & Shopping Ads Expert – DuuDuu Mattress Worked as a Google Ads and Shopping Ads expert for DuuDuu Mattress, an Australian eCommerce mattress brand, managing and optimizing campaigns to improve product visibility, attract high-intent shoppers, and increase online sales. ### Job Responsibilities * Managed Google Shopping and Performance Max campaigns * Optimized Google Merchant Center product feeds * Improved product titles and descriptions with high-intent search terms * Conducted keyword research and search term analysis * Added negative keywords to reduce irrelevant traffic * Optimized product groups, audience signals, and search themes * Created conversion-focused ad copy and promotional assets * Monitored bidding, budgets, conversions, and ROAS * Improved Shopping campaign structure for different mattress sizes and buyer intent * Supported remarketing and customer acquisition campaigns across Australia ### Key Achievements * Improved Google Shopping product relevance and visibility * Strengthened Merchant Center feed quality with optimized product data * Reduced wasted ad spend by filtering irrelevant search traffic * Improved targeting for customers actively searching for hybrid and premium mattresses * Built stronger Performance Max audience signals and search themes * Increased campaign efficiency through ongoing bid, budget, and product-level optimization * Created a scalable Shopping Ads structure focused on profitable eCommerce growth