Hasan

Multi-Platform Tracking & Analytics Manager

lawless Fine Jewelry (flawlessfinejewelry.com) • Freelance

Nov 2025 - Present • 8 mos

Providing end-to-end tracking solutions and ongoing analytics management for Flawless Fine Jewelry, a high-end luxury brand. I am responsible for maintaining a seamless data ecosystem across all major advertising platforms. Key Responsibilities & Achievements: - Full Stack Tracking Setup: Configured and currently managing tracking for Google Ads, Meta (Facebook/Instagram), Pinterest, and TikTok Ads. - Server-Side Tagging: Implemented Conversion API (CAPI) and server-side tracking via GTM to ensure maximum data recovery and bypass browser restrictions (iOS 14+). - GA4 & GTM Management: Continuous monitoring of GA4 Enhanced Ecommerce events to track high-value jewelry transactions accurately. - Custom Dashboarding: Built custom reports to analyze ROAS across different channels, helping the brand allocate budget more effectively. - Daily Optimization: Ensuring all tracking tags are firing correctly and fixing any data discrepancies in real-time.

Web Analytics & Conversion Tracking Specialist

Mbtek • Freelance

Aug 2024 - Present • 1 yr 11 mos

I specialize in implementing advanced web analytics and conversion tracking solutions for e-commerce and lead generation businesses. My core focus is ensuring 100% data accuracy to help businesses optimize their ad spend and increase ROAS. Key Responsibilities: - Setting up Google Analytics 4 (GA4) via Google Tag Manager (GTM). - Implementing Google Ads Conversion Tracking with Enhanced Conversions to bypass cookie restrictions. - Configuring server-side tracking and DataLayer for Shopify, WordPress, and custom websites. - Setting up dynamic purchase value tracking and lead form event tracking. - Troubleshooting and fixing broken tracking setups to ensure seamless data flow.

Shopify Web Analytics & Conversion Expert

Petcenter.se • Freelance

Dec 2025 - Dec 2025 • 0 mos

Successfully implemented a complete tracking ecosystem for Petcenter.se, a leading Shopify-based e-commerce store. My primary focus was to ensure accurate data flow between the store and marketing platforms. Key Contributions: - GA4 Setup: Configured Google Analytics 4 with Enhanced Ecommerce tracking to monitor customer behavior from 'Product View' to 'Purchase'. - Google Ads Conversion Tracking: Set up conversion tags via GTM with Dynamic Value Tracking, allowing the client to see exact ROAS for their pet supply campaigns. - GTM & DataLayer: Integrated a custom DataLayer for Shopify to capture precise transaction data, including product IDs, quantity, and currency. - Troubleshooting: Fixed existing tracking discrepancies to achieve 100% data consistency in the analytics dashboard.