Shermin

Social Media Manegment

Car Pro Inspections • Freelance

May 2025 - Present • 1 yr

I have had a dynamic and rewarding experience working with Xpeng Motors, which has allowed me to combine creativity with data-driven digital marketing strategies. As part of a forward-thinking EV brand, I have had the opportunity to contribute to campaigns that highlight innovation, sustainability, and smart mobility. My work includes managing social media platforms, creating engaging content, and optimizing campaigns to reach a global audience. I have focused on building brand awareness by showcasing Xpeng’s cutting-edge technologies, such as autonomous driving features and the Intelligent Cockpit System. Through strategic storytelling and targeted advertising, I have helped drive audience engagement and generate quality leads. One of the key challenges was establishing Xpeng in a highly competitive market. I am addressing this by analyzing market trends, understanding customer behavior, and creating campaigns that are tailored to different demographics. Collaborated with teams from different departments to increase campaign effectiveness and ensure consistency across all channels. This experience working at a fast-growing technology-driven automotive company has further strengthened my skills in digital marketing, content strategy, and brand positioning.

Digital Marketing

Amazon

Mar 2023 - Present • 3 yrs 2 mos

Job History & Achievements Amazon Affiliate Marketing Specialist with experience building niche sites and driving organic traffic through SEO. Skilled in keyword research, product review writing, and conversion optimization. Achievements: Ranked multiple buyer-intent keywords on Google Generated passive income through Amazon affiliates Improved CTR and conversions with optimized content Experienced in high-converting niches and SEO strategies