Mehdi

Book Marketing Expert

Upwork • Freelance

Oct 2021 - Present • 4 yrs 9 mos

Delivered comprehensive Amazon KDP advertising services to authors and publishers on Upwork, helping them increase book visibility and drive long-term sales through strategic Amazon PPC management. Managed campaigns across multiple Amazon marketplaces, including the US, UK, Canada, Germany, France, Italy, Spain, and Australia, adapting strategies to suit different markets and competition levels. Oversaw the entire advertising process from keyword and competitor research to campaign creation, optimization, and scaling. Built effective campaign structures, optimized bids, refined targeting, and applied negative keywords to improve traffic quality while minimizing unnecessary ad spend. Continuously analyzed campaign performance using key metrics such as ACOS, ROAS, CTR, impressions, clicks, and conversion rate to identify growth opportunities and maximize return on investment. Implemented data-driven adjustments to improve campaign efficiency and profitability over time. Prepared detailed performance reports with actionable insights and strategic recommendations, while maintaining clear communication with clients throughout each project. Focused on delivering transparent, results-oriented Amazon advertising solutions that supported sustainable business growth.