MD Mehedi Hasan

Social Media Marketer

Sara Shoes & Boutique • Freelance

Dec 2024 - Oct 2025 • 10 mos

I worked as a Digital Marketer and Meta Ads Specialist at Sara Shoes & Boutique for over six months, where I was responsible for planning, executing, and optimizing paid advertising campaigns across Facebook and Instagram platforms. My primary role involved identifying and targeting the right audience segments to ensure that Sara Boutique’s products reached potential customers effectively. I developed data-driven advertising strategies, created and managed multiple ad campaigns, and continuously monitored their performance to maximize return on investment (ROI). Key responsibilities included audience research, campaign setup, A/B testing, budget management, and performance analysis using Meta Ads Manager. I also collaborated with the content and design teams to ensure that ad creatives were aligned with brand identity and optimized for engagement and conversion. Through consistent optimization and strategic targeting, I contributed to increasing product visibility, improving engagement rates, and driving sales growth for the business. This experience strengthened my expertise in digital advertising, audience targeting, and performance marketing within the e-commerce sector.