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Melanie T
@melu_tel
Founder and Creative Director
Argentine
Anglais, Espagnol
À propos de moi
I am a Fashion Designer and the founder of Lanie, an independent fashion brand where I combine design, branding, and commercial strategy. I lead all areas of the project, including creative direction, collection design, visual campaigns, and digital marketing. I am passionate about building brands from conceptualization to operation, connecting visual and strategic elements. I also have extensive experience in digital marketing, e-commerce management, and paid media.
Compétences
Melanie T
hors ligne •
Temps de réponse moyen de 1 heure
Voir mes services
Dessin technique et pack tech
I will create professional fashion tech packs and technical flats
Dessin technique et pack tech
I will create professional fashion tech flats for your clothing designs
Portfolio
Expérience professionnelle
Founder and Creative Director of Lanie
Self Employed • Indépendant
Aug 2024 - Present • 2 yrs 1 mo
Collection design and development: comprehensive creative direction from trend research to garment design; creation of technical specifications, selection of textiles and supplies, and coordination with workshops to ensure quality, fit, and deadline compliance. Development of visual identity (branding, graphic design, creative direction) and 360° strategies (social media, SEO, email marketing, advertising). Creation of multimedia content (graphic pieces, videos, copywriting) and community management for engagement. Planning of digital marketing campaigns (SEO, Meta advertising, influencer collaborations) to drive sales. Design of sales plans, negotiation with suppliers, e-commerce management, and metrics analysis to optimize conversions.
