
Alice
email marketing
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Expérience professionnelle
Email marketing
Fiverr
Jun 2025 - Nov 2025 • 5 mos
Managed end-to-end email marketing projects focused on increasing customer engagement, lead generation, conversions, and repeat purchases. Developed targeted email campaigns for different customer segments, including promotional campaigns, product announcements, newsletters, welcome emails, abandoned-cart reminders, and follow-up sequences. Created compelling email copy, subject lines, calls-to-action, and campaign content designed to improve open rates and click-through rates. Organized and maintained email lists, segmented audiences based on customer interests and behavior, and implemented personalized messaging to deliver more relevant campaigns. Set up automated email workflows and customer journeys to nurture leads and guide prospects through the buying process. Monitored campaign performance using key metrics such as open rates, click-through rates, conversions, and unsubscribe rates, then used the results to optimize future campaigns. Conducted A/B testing on subject lines, email content, offers, and calls-to-action to identify what performed best. Collaborated with marketing and sales activities to ensure email campaigns supported broader business goals. Successfully managed multiple campaigns from planning and content creation through scheduling, execution, performance tracking, and optimization, helping businesses strengthen customer relationships and generate consistent results through email marketing.