Merlin D

Claude Content Automation Developer | AI Content Planning, Skills and Publishing Workflows

Carmen Sol • Freelance

Aug 2026 - Present • 2 mos

I design Claude content automation for teams that publish regularly but lose time between idea, draft, review and scheduling. I map how content moves through the team, then build a repeatable workflow around its source material, brand rules and approval steps. I start with the audience, existing content, channels, publishing cadence and who approves each asset. I structure content calendars and checks against recent posts so new plans do not repeat the same topics. Custom Claude Skills and reusable instructions support research, idea selection, briefs, captions, scripts, blog outlines and product content. Each task has required inputs, an output format, brand voice rules, source checks and a way to flag uncertain claims. For social media content automation, I design workflows that adapt an approved idea to each platform. Where the tools support it, I connect Claude Cowork or Claude Code with spreadsheets, asset folders, design tools and schedulers through MCP, APIs or workflow automation. Drafts pass through human review before they are queued for publishing, with their status visible to the team. I design feedback steps to review published content, identify repeated themes and use performance data when planning the next cycle. I test how the workflow handles missing assets, duplicate ideas, inaccurate product details and skipped approvals. Handover covers the Claude Skills, content rules, integrations, review process and how the team can update the workflow.

Shopify AI SEO, GEO, AEO and AI Search Visibility Specialist | AI for E-Commence

Self employed / Freelance • Freelance

Jul 2026 - Present • 3 mos

I work on Shopify AI SEO, Shopify GEO and Shopify AEO for ecommerce brands that want stronger AI search visibility, product discovery and clearer product information across ChatGPT, Gemini, Claude, Perplexity and other AI search platforms. My work covers Shopify AI SEO audits, GEO optimization, AEO optimization, ChatGPT SEO, AI search optimization, AI visibility audits, buyer-intent prompt testing, competitor visibility analysis, AI citation tracking, Share of Voice benchmarking and product discovery research. I review how products and collections appear across AI search, identify visibility gaps, compare competing brands and turn the findings into focused actions. I also handle Shopify product page optimization, collection page optimization, product schema, structured data, JSON-LD review, Product and Offer schema checks, internal linking, product data improvements, FAQ optimization and technical SEO. The goal is to make product information easier for search engines and AI systems to understand while keeping the store useful for real shoppers. For ongoing Shopify GEO, Shopify AEO and AI SEO work, I track priority prompts, competitor mentions, citations, product visibility and changes in AI search results. I use those findings to update product pages, improve collection structure, strengthen content and prioritize the next technical or content changes. My workflow combines Shopify SEO, ecommerce SEO, Generative Engine Optimization, Answer Engine Optimization, AI search visibility, ChatGPT visibility, schema optimization, product discovery and technical SEO. I focus on clear audits, practical implementation, accurate reporting and measurable baselines rather than vague AI SEO claims. I also prepare prioritized 30, 60 and 90 day roadmaps for Shopify AI search optimization, covering content updates, schema fixes, product data, collection improvements, citation opportunities and visibility tracking so each next action is tied to a clear finding from the audit work.

Claude Skills In Claude Cowork, ChatGPT Skills and Claude Workflow Automation Developer

MDLR Architects • Freelance

May 2026 - Present • 5 mos

I develop custom Claude Skills and workflows for teams that need Claude to follow a defined process, use the right information and return work in a consistent format. I start by mapping the task, its inputs, decision rules, expected output and points where a person needs to review or approve an action. For Claude skill development, I turn existing SOPs, prompts and process notes into focused SKILL.md packages. I write clear names and descriptions so Claude can select the right Skill, add instructions and examples, and include reference files or scripts when the task needs them. I test normal requests, missing inputs and requests that fall outside the Skill's purpose. I configure Claude Code workflows with CLAUDE.md, project context, Skills, commands, hooks and subagents where they support the process. I set permissions and review points, then connect approved files and business tools through MCP server integrations or APIs. When an existing connection cannot do the required job, I scope a custom MCP server separately. For Claude Cowork, I structure recurring research, document and content workflows around files, connectors and human review. This gives a team a repeatable way to run the task without rewriting instructions each time. I also troubleshoot workflows when Claude uses the wrong context, misses a step or calls the wrong tool. Before handover, I check whether each Skill activates when expected, produces usable output, handles incomplete information and respects access limits. I provide the Skill files, workflow instructions and maintenance notes, then explain how to run and update the setup.