
Emmanuel Brun
Stop wasting ad spend, scale with data driven campaigns that convert
Compétences

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Expérience professionnelle
Digital Marketing Manager
LinkedIn • Freelance
May 2024 - Nov 2025 • 1 yr 6 mos
I lead digital acquisition and performance marketing strategies focused on generating high-quality leads and improving ROI across multiple paid channels, including Google Ads, Meta Ads, display advertising, and SEO-driven acquisition systems. My focus is on building and optimizing campaigns that deliver measurable business growth, with a strong emphasis on lead generation, conversion rate optimization, and cost efficiency. I manage end-to-end paid marketing campaigns, including strategy development, audience targeting, campaign setup, testing, optimization, and performance scaling across the full funnel. Key responsibilities include: ✅ Planning and executing Google Ads and Meta Ads campaigns for lead generation and sales ✅ Optimizing campaigns to reduce cost per lead (CPL) and improve return on ad spend (ROAS) ✅ Designing conversion-focused funnels that turn traffic into qualified leads (MQLs & SQLs) ✅ Running continuous A/B testing across creatives, audiences, and landing pages ✅ Analyzing performance data to improve targeting, messaging, and overall efficiency I also oversee collaboration with digital marketing specialists, ensuring consistent optimization, structured testing, and scalable growth strategies across all campaigns.