Hambaly S

Client Partner

Elmwood Brand Consultancy • Temps plein

Oct 2019 - Jun 2026 • 6 yrs 8 mos

Co-led the agency’s consumer practice, delivering S$4M in FY2025/26 revenue; developed and mentored a five-strong team from AE to AD, strengthening commercial capability, strategic rigour and senior client relationships. Led brand renovation and market repositioning programmes for legacy MNC portfolios, sustaining relevance and long-term brand value through changing market conditions. Pioneered a performance-based model with an MNC venture unit, accelerating go-to-market execution in a new consumer category. Built and operationalised an agile multi-agency delivery model, integrating AI-led brand design workflows to cut launch timelines to four months. Codified as the agency’s lean playbook, improving resource efficiency, delivery speed and margins.

Brand Leader

LPK • Temps plein

May 2016 - Aug 2019 • 3 yrs 3 mos

Led strategic regional growth of the Femcare portfolio across Asia, with a focus on Greater China, growing revenue from US$830K to US$1.24M (FY15/16–17/18). Originated, structured and won high-value tenders and RFQs for major CPG and retail groups, including Dairy Farm Group, Nestlé and Beiersdorf, navigating complex multi-market stakeholder environments.

Brand Strategist

COWAN • Freelance

Dec 2015 - Mar 2016 • 3 mos

Brand creative strategy and new business support of CPG brands; across beauty, food, beverage and tobacco categories.