
Abubakar Afzal
Meta and Google Ads Expert for eCommerce Brands
Compétences

Voir mes services


Portfolio
Expérience professionnelle
Performance Marketer
Chiltan Pure Pakistan
Jul 2025 - Present • 1 yr 4 mos
I run Meta Ads and Google Ads for Chiltan Pure, a natural health and wellness brand in Pakistan. Results (Meta-reported): - Scaled Meta spend 4.3x in 4 months (Jul-Oct 2025): PKR 8.4M spend, PKR 38.4M revenue, 21,900+ purchases - Google Ads: 7x+ ROAS (Oct-Dec 2025) - Aug 2026: 16.5x ROAS. Sep 2026: spend up 74% while holding 14.2x ROAS - Lifted ROAS from 3x to a steady 4-7x+, above the company's 4x target Work: full-funnel Meta campaigns, Google Search, Shopping and Performance Max, TikTok ads, creative and audience testing, budget scaling and weekly reporting.
Social Media and Performance Marketer
Xcentric Services
Mar 2024 - Jun 2025 • 1 yr 3 mos
Managed social media and paid ads for clients across Facebook and Instagram. - Planned content calendars and managed brand pages - Set up and optimized Meta ad campaigns for sales and leads - Tested creatives, audiences and offers to lower cost per result - Reported results to clients and planned next steps This role built the base for my current work as a performance marketer.