
Michael .C
Creative Strategist
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Expérience professionnelle
Marketing Video Specialist
Chewy • Temps plein
Feb 2018 - Present • 8 yrs 4 mos
Spearheaded high-performance video creative strategies for Chewy’s diverse product catalog. I focused on analyzing consumer behavior data to engineer video assets that resonate with pet parents and drive high engagement. Key Accomplishments: Data-Driven Creative: Optimized video hooks and pacing based on Chewy's internal performance metrics, leading to a significant uplift in click-through rates (CTR). Niche Expertise: Mastered the visual storytelling techniques specific to the pet industry, ensuring emotional connection and brand trust. Large-Scale Production: Managed the end-to-end production of hundreds of social media ads designed for Meta, TikTok, and YouTube. My experience at Chewy allows me to bring "Big Brand" marketing logic to your business, ensuring every AI-generated ad is backed by real-world e-commerce success.