Micheallly

Email Marketing Specialist

Remote Vision 3D • Freelance

Oct 2022 - Present • 3 yrs 9 mos

Responsibilities & Achievements: • Planned, executed, and managed bulk email marketing campaigns for businesses across multiple industries. • Set up and configured email marketing platforms including Brevo (Sendinblue), Mailchimp, Klaviyo, ActiveCampaign, and GetResponse. • Designed responsive HTML email templates and professional newsletters aligned with client branding. • Built automated email workflows, including welcome sequences, abandoned cart recovery, lead nurturing, and follow-up campaigns. • Configured SMTP servers, sender authentication (SPF, DKIM, and DMARC), and domain verification to improve email deliverability. • Managed contact imports, audience segmentation, list cleaning, and subscriber management for optimized campaign performance. • Conducted cold email outreach campaigns for B2B lead generation while following email marketing best practices. • Monitored campaign performance using open rates, click-through rates, conversions, bounce rates, and engagement analytics. • Optimized email deliverability and inbox placement through list hygiene, authentication, and campaign best practices. • Integrated email marketing platforms with CRM systems, landing pages, websites, and lead capture forms. • Worked with eCommerce stores, real estate agencies, SaaS companies, coaches, consultants, healthcare providers, financial firms, and local businesses to improve customer engagement and increase sales.