
Mosaraf Hossain
Facebook Ads, Google Ads, Web Analytics, and CRO Expert
Compétences

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Expérience professionnelle
Interactive Cares
Temps plein • 1 yr 6 mos
Assistant Manager, Performance Marketing
Jul 2025 - Present • 10 mos
Key Responsibilities: - Lead cross-functional teams, including creative, digital, and content divisions, to deliver high-performing marketing campaigns. - Develop and execute integrated marketing strategies. - Oversee media planning, campaign execution, and budget management, ensuring maximum impact and cost-effectiveness. - Utilize analytics and reporting tools to track performance, optimize ROI, and improve marketing efficiency. - Conduct competitor research and market forecasting to strengthen positioning and identify growth opportunities. - Drive brand engagement initiatives, including events and promotional activities, enhancing both online and offline reach. - Collaborate with creative and copy teams to maintain consistency across all marketing channels. - Generate actionable insights and performance reports to guide strategic business decisions.
Media Buyer
Nov 2024 - Jul 2025 • 8 mos
Key Responsibilities: - Manage Facebook & Google Ads with a 35%+ increase in lead conversions. - Planned and executed full-funnel paid campaigns across Facebook, Google, and YouTube, aligned with brand and business objectives. - Developed and implemented data-driven media plans to optimize performance and reach target audiences effectively. - Implement web analytics, conversion tracking, and performance optimization using GA4, GTM. - Conducted competitor research and market analysis to identify new growth opportunities and strengthen campaign strategies. - Designed and optimized ad funnels to increase CTR, conversion rate, and overall campaign ROI. - Utilized Google Analytics 4 (GA4), GTM, and Looker Studio to track and analyze performance metrics, conversions, and customer behavior. - Collaborated with creative, design, and copy teams to develop high-performing ad creatives and ensure brand consistency. - Conduct keyword research, on-page SEO, technical SEO, and topical map planning to strengthen organic visibility. - Developed and implemented lead generation strategies, including remarketing, custom, and lookalike audience campaigns. - Monitored, analyzed, and reported key metrics (CPC, CPA, ROAS, CTR) to continuously improve campaign performance. - Collaborate cross-functionally as a Creative Strategist to align brand messaging.