Elsie W.

Virtual assistant

Oct 2021 - Jun 2025 • 3 yrs 8 mos

I supported a media client running an independent magazine, managing operations so she could focus on strategic work. Responsibilities included client communications and email marketing, coordinating collaborators across projects, and building and automating workflows that removed friction for both her and her team, to a structured leads and contacts database that kept her network organized and actionable. I wrote, repurposed and scheduled social media across Instagram and Facebook in support of her existing strategy, contributing to a 50% increase in engagement. I also played a hands-on role in each magazine launch by proofreading and preparing content, organizing assets, and managing audience communication to build anticipation ahead of every issue. Beyond the day-to-day, I handled ongoing research and sourcing (publishers, collaborators, tools, market insights), maintained digital files across Google Drive, Dropbox, Canva, and Mailchimp, and created onboarding documents and email templates to ensure her clients always had a consistent, professional experience.

Podcast Assistant/Notetaker

May 2024 - May 2025 • 1 yr

I turned 4 monthly podcast episodes into structured show notes that drove measurable engagement and visibility. I also reviewed call recordings to write actionable, timestamped summary notes that resulted in 8x more listens, directly supporting her ongoing client work and follow-up.