Parcourir les catégories
Français
$
USD
Connectez-vous à votre IA
Morgan Avenia
@morgavenia
Paid Media and Tracking Specialist: GA4, GTM, Meta CAPI, Shopify Plus
États-Unis
Anglais
À propos de moi
I fix the tracking that's quietly costing you money. 12+ years in paid media, 6 in hemp, CBD, and other regulated categories where accounts get flagged and signal disappears. I build and repair GA4, GTM, Meta CAPI, server-side tagging, consent mode, and Shopify Plus checkout tracking, then use that clean data to run Google and Meta campaigns that actually scale. Ex-Performance Marketing Manager at Green Thumb Industries. Numbers don't match or your account keeps getting rejected? Message me and I'll tell you straight what's broken.
Compétences
Morgan Avenia
hors ligne •
Voir mes services
Optimisation Ads
I will review your hemp or cbd ads for google and meta policy compliance
Correction de bugs
I will audit and fix your ga4, GTM, and meta pixel tracking
Expérience professionnelle
Co-Founder and Principal Growth Consultant
ClearLeaf Digital • Indépendant
Jan 2017 - Present • 9 yrs 10 mos
Advise founders and marketing leaders on paid media strategy, attribution repair, funnel architecture, and compliant campaign QA for cannabis, hemp, and other regulated categories. Build measurement plans, creative guardrails, and executive-ready budget, CAC, and LTV recommendations.
Paid Media and Digital Performance Manager
R&R CBD • Freelance
Jul 2025 - Jan 2026 • 6 mos
Owned Google Search, Shopping, Performance Max, Meta, and supporting channels for DTC wellness brands, using policy-safe account structures for CBD and THC eCommerce. Repaired Shopify Plus attribution, checkout tracking, GA4, consent mode, UTM, and cross-domain measurement so revenue reporting matched actual sales. Connected creative, landing page, and revenue signals into a single performance view for leadership.
Performance Marketing Manager
GTI • Temps plein
Mar 2022 - Jul 2025 • 3 yrs 4 mos
Scaled paid media from 2 to 14 regulated U.S. markets and built the program behind $22M+ in attributed revenue at 6.94x average ROAS, including $15M+ directly attributable. Managed $1M+ monthly budgets across search, shopping, paid social, programmatic, native, and display with zero platform account restrictions. Delivered $13.8M+ in 2024 programmatic revenue through audience, creative, and market-level strategy. Built multi-domain landing page and tracking systems, plus tentpole campaigns producing $3.4M at 16.3x, $607K+ at 25.94x, and $795K+ at 10.56x ROAS.
