
Morizna
Level 2
Web Analytics and Tracking expert
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Expérience professionnelle
Web Analytics and Tracking Manager
AMBC Digital Agency • Freelance
Jan 2024 - Dec 2025 • 1 yr 11 mos
As a Web Analytics and Tracking Manager, I am responsible for implementing, managing, and optimizing tracking systems to ensure accurate data collection and performance measurement. I set up and configure Google Tag Manager (Web & Server-Side), GA4, Google Ads conversion tracking, and Meta Pixel (including Conversions API). I create and manage event tracking for form submissions, purchases, leads, calls, and other key conversion actions. I ensure proper data flow between platforms, troubleshoot tracking issues, and validate data using debugging tools such as Tag Assistant and browser developer tools. Additionally, I develop custom data layers, configure enhanced ecommerce tracking, and build reporting dashboards to provide actionable insights. My work helps improve campaign performance, optimize ad spend, and support data-driven marketing decisions.
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tailbreakerhq

Canada
Absolutely impressed with the professionalism , response time, attention to detail and work done . I needed help immediately and not only was it fast , the work was perfect! Will def hire again.
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fener0318

Pays-Bas
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fener0318

Pays-Bas
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mamertpicinski

États-Unis
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khadow1

Pays-Bas
Helped me very well with setting up SST with TAGGRS. Followed every step accurate and professional
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