Mohsin Lateef
Level 2
Google Ads Premier Partner And Expert Manager For Maximum ROI
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Expérience professionnelle
Senior Advertising Specialist & Team Lead
CBS • Temps plein
May 2023 - Aug 2025 • 2 yrs 3 mos
As Senior Advertising Specialist & Team Lead at CBS, I led strategic planning, execution, and optimization of performance marketing campaigns across Google Ads (Search, Display, YouTube), Google Local Services Ads (Google Guaranteed), and Meta Ads for a diverse portfolio of international B2B clients spanning SaaS, professional services, healthcare, construction, and legal industries. Key responsibilities included managing a large multi-account portfolio, building conversion tracking infrastructure with Google Tag Manager and GA4 (including enhanced and offline conversions), and mentoring a cross-functional team of media buyers, designers, and copywriters. Achievements: Scaled multiple client accounts to 3x–8x ROAS across Google and Meta Ads platforms Reduced cost-per-lead (CPL) by an average of 40%+ through continuous optimization and creative testing Onboarded and optimized 20+ Google Local Services Ads accounts, significantly increasing qualified lead volume for local B2B service providers Mentored and developed a team of 6+ advertising specialists, improving efficiency and campaign turnaround time Raised Google Ads Quality Scores to 8+ across multiple accounts, lowering CPC and improving ad rank Delivered clear, data-backed performance reporting via Google Looker Studio and Excel/Sheets dashboards in monthly client reviews
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loganburns32

États-Unis
I wish I'd found this seller first. I had already hired someone else to set up my Google Ads conversion tracking, but it was a complete mess. My form was counting fake/junk leads, and website calls weren't being tracked at all, so I had no idea what was actually coming from my ads. Mohsin quickly found...
benjaminmichae

États-Unis
I only hired Mohsin to set up my Google Ads campaign, but it quickly became clear that he wasn't just doing the minimum. He clearly spent time planning everything properly instead of rushing through it. The campaign structure, keywords, ads, targeting, and tracking all made sense, and he explained everything...

Réponse du freelance
thomasjosephwoo

États-Unis
I don’t usually write reviews, but Mohsin really earned this one. If you need help with Google Ads, I can honestly recommend him. He was professional, easy to communicate with, and clearly knows what he’s doing. He didn’t just finish the job he took the time to optimize everything properly and even explained...

Réponse du freelance
meganvirginiamo

États-Unis
Honestly wasn't expecting much when we started this, we'd already burned through a good amount of money on ads that just weren't working. Mohsin took a look, told us straight up what was wrong instead of just saying yes to everything, and rebuilt the whole probate campaign in a few days. We're getting...
robertjoeguarin

États-Unis
I honestly didn't expect such a quick turnaround. He found issues that were hurting my campaign, fixed them, and I started getting calls again. Great communication, detailed work, and someone who genuinely knows Google Ads. Highly recommend!

Réponse du freelance
