Mubarak

Email Marketing & Campaign Strategist

Go Team Unite • Freelance

Feb 2022 - Oct 2023 • 1 yr 8 mos

Planned and executed high-performing email marketing campaigns tailored to eCommerce audiences. Utilized Klaviyo to design automation flows and broadcast campaigns that aligned with sales objectives and marketing calendars. Developed compelling copy and visuals that drove conversions while maintaining a strong brand voice. Leveraged analytics tools to measure campaign performance and implemented data-backed improvements. Worked closely with clients to understand their target audience and business goals, delivering customized email marketing solutions. Generated consistent ROI growth and helped brands achieve scalable revenue through email marketing systems.

CRM & Email Automation Specialist

Robinhood • Freelance

Feb 2021 - Aug 2022 • 1 yr 6 mos

Designed and managed CRM-driven email automation workflows using Klaviyo to nurture leads and convert prospects into loyal customers. Integrated Shopify data with Klaviyo to create powerful automation triggers and behavioral-based flows. Focused on lifecycle marketing strategies, ensuring customers received the right message at the right time. Built comprehensive email funnels including onboarding, engagement, retention, and reactivation campaigns. Conducted continuous testing and optimization of email sequences, resulting in improved deliverability, higher open rates, and increased customer lifetime value (CLV). Played a key role in scaling email revenue streams for multiple brands.

Klaviyo Email Marketing Manager

Roasty Coffee • Freelance

Jan 2020 - May 2021 • 1 yr 4 mos

Managed Klaviyo accounts for DTC brands, creating automated email/SMS flows that boosted customer retention and lifetime value. Developed campaign calendars, executed promotional campaigns, and analyzed performance metrics (open rate, CTR, conversion rate). Integrated Shopify stores with Klaviyo and optimized email funnels, resulting in a 30% increase in repeat purchases.