
The Mavericks
Google Ads Manager
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Manager
Skytech Global Limited • Temps plein
Apr 2021 - Jun 2026 • 5 yrs 2 mos
Managing end-to-end Google Ads PPC campaigns for a Victorian energy efficiency services company, handling a monthly ad budget of $2,000 (12,000+ AUD across a 6-month campaign cycle). Responsible for keyword research, ad group structuring, bid strategy optimization, and ongoing performance monitoring to drive qualified leads for government-rebate-based home energy services (insulation, air conditioning, heat pumps, and water-saving upgrades). Key Responsibilities: Restructured campaign architecture across multiple ad groups to improve Quality Score and reduce wasted spend Optimized bid strategies and keyword targeting based on real-time performance data Tracked and reported on core PPC metrics (CTR, CPC, conversions, cost) to continuously refine campaign ROI Managed monthly budget pacing to ensure full utilization without overspend Delivered consistent lead generation results within a competitive local services market