
Hassan
Results Driven Digital Marketer Google Ads and Content Expert
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Digital Marketing Manager
Systems Limited • Freelance
Jan 2022 - Mar 2026 • 4 yrs 2 mos
Managed end-to-end digital marketing initiatives at Systems Limited, leading data-backed strategies across Search Engine Optimization (SEO), Pay-Per-Click (PPC) advertising, and Social Media Marketing (SMM) for global and enterprise client accounts. Key Responsibilities & Impact: SEO Optimization: Executed technical site audits, on-page optimization, and targeted link-building campaigns that consistently increased organic search rankings and boosted top-of-funnel traffic. Paid Ads Management (PPC): Designed, launched, and optimized conversion-focused Google Ads and Meta campaign structures. Reduced Customer Acquisition Cost (CAC) while scaling campaign Return on Ad Spend (ROAS). Social Media Strategy (SMM): Developed content calendars and targeted social ad campaigns on Meta and LinkedIn, expanding brand visibility and driving high-converting B2B/B2C lead pipelines. Analytics & Reporting: Conducted deep-dive performance analysis using Google Analytics (GA4) and campaign metrics to continuously refine audience targeting, ad creatives, and budget allocation.
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farrahhugh

Pakistan
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