Muhammad Rashad

Senior Social Media Manager | Gazapress News — Belgium

GazaPress • Temps plein

Jun 2020 - Present • 6 yrs 3 mos

Working as a Senior Social Media Manager for Gazapress News, a Belgium-based web news channel. I am responsible for creating engaging digital content and managing the channel’s social media presence across multiple platforms. Key Responsibilities: Create, edit, and publish engaging news and social media content. Manage and maintain social media accounts and daily publishing schedules. Develop content strategies to increase audience engagement and reach. Write social media captions, headlines, and promotional content. Monitor social media performance, audience engagement, and content trends. Optimize posts and content formats based on platform performance. Coordinate content planning and maintain a consistent brand voice. Stay updated with social media trends and implement new content strategies. Support the growth of Gazapress News through effective social media marketing and content management.

Social Media & Ads Manager | Swisspath Yachting AG — Zürich, Switzerland

Swisspath Yachting AG • Temps partiel

May 2022 - Dec 2024 • 2 yrs 7 mos

Managed the social media presence and digital advertising activities for Swisspath Yachting, a luxury yachting company providing bespoke yacht charter, yacht management, charter management, sales, and ownership-related services. Key Responsibilities: Managed and developed Swisspath Yachting’s social media presence across relevant digital platforms. Created and published premium content showcasing luxury yachts, destinations, charter experiences, and yachting services. Planned and executed social media advertising campaigns to increase brand awareness, engagement, and qualified enquiries. Developed content strategies aligned with the luxury travel and yacht charter market. Created promotional posts, stories, reels, captions, and campaign creatives. Promoted yacht charter opportunities, destinations, fleet listings, and luxury experiences. Managed paid social media campaigns and monitored campaign performance. Analyzed engagement and advertising results to optimize content and campaigns. Maintained a consistent premium brand image and professional communication style across social channels. Researched trends, audiences, destinations, and competitors within the luxury yachting and travel industry. Supported lead generation and online visibility through targeted social media marketing. Collaborated around content that communicated Swisspath Yachting’s focus on personalized service, Swiss precision, and bespoke yachting experiences.

Social Media Manager | Be Max Beach House — Mallorca, Spain

Instagram • Temps plein

Dec 2021 - Jan 2024 • 2 yrs 1 mo

Managed the social media presence and digital content for Be Max Beach House, a family-friendly beachfront restaurant located in Palmanova, Mallorca. The restaurant offers food, cocktails, beachside dining, and live sports on a big screen, including major football events. Key Responsibilities: Managed social media accounts and daily content publishing. Created engaging promotional content for food, cocktails, beach experiences, and live sports. Developed social media campaigns to increase reach, engagement, and customer awareness. Created posts, captions, stories, reels, and promotional content. Promoted live football and major sporting events through social media. Highlighted the restaurant’s family-friendly atmosphere and beachside experience. Planned content around seasonal promotions, events, and customer activities. Monitored audience engagement and optimized content based on performance. Maintained a consistent visual identity and brand voice across social platforms. Supported the restaurant’s online presence and customer engagement in the Palmanova/Magaluf area.