Muhammad T

Book Landing Page Design for Author (Conversion-Focused)

Mar 2026 - Present • 3 mos

Designed and refined a high-converting book landing page for an author and higher education consultant. Structured the page across multiple sections including hero, book overview, testimonials, audience targeting, speaking/consulting, and newsletter integration. Focused on improving layout flow, typography consistency, and clarity of messaging to guide visitors toward key actions. Implemented a conversion-focused “Free Chapter” lead capture section to increase email sign-ups and engagement ahead of the book launch. Also optimized mobile responsiveness and improved overall visual consistency across the page. Worked closely with the client to align the design with a clean, professional, and academic aesthetic while ensuring the page supports both book sales and personal brand positioning.

Website Designer and Developer – Squarespace & Conversion Optimization

Mar 2026 - Mar 2026 • 0 mos

I collaborated with Skincore LLC, a corrective skincare clinic based in Clermont, Florida, to redesign their website, optimizing it for conversions, SEO, and user experience. The project focused on improving the Skin Refinement Program page and creating new pages for Microneedling, Chemical Peels, and Electrolysis services. Key Achievements: Website Redesign: Transformed the overall design and structure to present Skincore as a premium, results-driven skincare clinic. Conversion Optimization: Improved the structure, messaging, and flow across all pages, making it clear and easy for visitors to understand services and book consultations. SEO Optimization: Integrated targeted SEO keywords to improve site visibility and attract high-value leads. Consistent Branding: Ensured design consistency and professionalism throughout, reflecting the high-end service that Skincore offers. Content Refinement: Worked closely with the client to refine messaging, ensuring it was aligned with Skincore's positioning and clearly communicated the benefits of each service. Final Deliverables: Successfully delivered and integrated updated pages on the site, including optimized Facials in Clermont, FL page for SEO and conversion. This project allowed me to apply my Squarespace expertise in website design, SEO, conversion optimization, and content strategy, helping Skincore improve their online presence and attract more clients.