Usman Zulfiqar

Founder & Advertising Manager

e-Syndicate Marketers Private Limited • Indépendant

May 2021 - Present • 5 yrs

- Manage end-to-end Amazon PPC and Amazon Ads strategy, driving consistent revenue growth across multiple ASINs. - Plan, launch, and optimize Amazon Sponsored Ads (Sponsored Products, Sponsored Brands, and Amazon Video Ads) to increase visibility and conversions. - Reduce ACOS by 20–35% through advanced bid optimization, search term mining, and negative keyword implementation. - Improve TACOS by 15–25% by aligning advertising strategy with listing SEO and conversion rate optimization. - Scale monthly ad-driven revenue from $30K to $150K+ while maintaining profitability targets. - Increase CTR by 18–30% through strategic keyword targeting and ad placement optimization. - Manage advertising budgets ranging from $10K–$80K per month with data-driven allocation strategies. - Conduct competitor analysis and continuously test new campaign structures to maximize ROI. - Prepare weekly and monthly performance reports with actionable insights for senior management. - Collaborate with cross-functional teams to support product launches and achieve first-page keyword rankings.