M.Muzammi

Performance Marketer

Media Solutions • Temps plein

Feb 2026 - Present • 8 mos

I work as a Meta Ads Specialist, Performance Marketer, and Social Media Manager at Media Solutions, a digital marketing agency based in DHA, Lahore, Pakistan. My role involves managing Facebook and Instagram advertising campaigns for multiple clients while overseeing their organic social media presence. I focus on developing data-driven advertising strategies that support lead generation, eCommerce sales, brand awareness, and business growth. Key Responsibilities & Expertise: • Meta Ads Management: Plan, launch, manage, and optimize Facebook and Instagram advertising campaigns based on client objectives. • Performance Marketing: Monitor CTR, CPC, CPM, CPA, conversions, and ROAS to evaluate campaign performance and improve advertising efficiency. • Lead Generation: Develop targeted campaigns designed to attract relevant prospects and generate quality leads for service-based businesses. • eCommerce Advertising: Manage conversion-focused campaigns to support online sales and customer acquisition. • Social Media Management: Handle content planning, social media calendars, post scheduling, publishing, and consistent brand communication. • Creative Strategy: Develop advertising concepts, compelling ad copy, audience-focused messaging, and creative testing strategies. • Campaign Optimization: Conduct audience research, competitor analysis, A/B testing, retargeting, and budget optimization to improve campaign effectiveness. My Approach: I combine paid advertising with organic social media management to build integrated marketing strategies. My focus is on understanding client business goals, making data-driven decisions, and continuously improving campaign performance. Working in an agency environment has strengthened my ability to manage multiple client accounts, coordinate marketing activities, and adapt advertising strategies to different industries and business objectives.

APNA Tuition — Education Lead Generation

Apna Tuition • Freelance

Feb 2026 - Present • 8 mos

Project Name APNA Tuition | Meta Ads Lead Generation & Lead Quality Optimization Date: August 2026 – September 2026 Description: I managed a Meta Ads lead generation campaign for APNA Tuition with the objective of generating parent and student inquiries through a website lead form. The initial challenge was lead quality: the campaign was attracting tutors instead of the intended parent/student audience. I addressed this by refining audience targeting, excluding tutor-related audiences, improving creative messaging, testing audience segments, and optimizing the campaign based on performance data and lead quality. The campaign generated 131 leads at an average Rs.116.59 cost per lead, with Rs.15,272.77 in ad spend and 43,916 people reached during the reported period. The focus was not only on generating more leads, but on improving the relevance of the audience being acquired and aligning the campaign with the actual business objective. Key Areas: Meta Ads • Lead Generation • Audience Targeting • Creative Testing • Funnel Optimization • Performance Analysis Skills: Performance Marketing Meta Ads / Facebook Advertising Lead Generation Audience Strategy Creative Strategy Media Order: 1. APNA Tuition — Meta Ads Lead Generation Case Study 2. Challenge → Optimization → Outcome 3. Meta Ads Performance Snapshot 4. Traffic & Click Performance 5. Strategy & Skills #MetaAds #PerformanceMarketing #LeadGeneration #FacebookAds #DigitalMarketing #PaidSocial #ConversionOptimization #MarketingStrategy