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nadzeya_volkava

Nadzeya V.

@nadzeya_volkava

Brand Marketing Strategist

Italie
Anglais, Russe, Biélorusse
Certaines informations sont présentées en anglais.
À propos de moi
Brand Strategist | Positioning, Brand Identity & Creative Direction I help brands and products turn ideas into clear positioning, distinctive identities and creative direction, so they know what they stand for, how to communicate it and how to bring it to market. What I can help with: - Brand Strategy – positioning, messaging, go-to-market direction - Brand Identity – brand concepts, naming, logo, visual identity, typography - Creative Direction – campaign concepts, key visuals - Strategic Consulting – recommendations, action plans Let’s create something meaningful together!... Plus d’infos

Compétences

n
nadzeya_volkava
Nadzeya V.
hors ligne • 

Voir mes services

Stratégie de marque
I will develop brand positioning for market focus
De500 $US / projetPlus de détails
Conseils en Marketing
I will provide strategic brand and marketing consultation
De110 $US / projetPlus de détails

Portfolio

Expérience professionnelle

Brand Strategist & Communication Consultant

Free projects • Freelance

Jan 2024 - Present • 2 yrs 7 mos

• Develop brand positioning, communication and go-to-market strategy for product and brands • Translate strategy into clear creative concepts, messaging frameworks and key visuals • Design website and digital product concepts to support brand narrative and positioning • Support founders and teams in structuring priorities and making strategic decisions

CMO (Chief Marketing Officer)

SKYLINE Cinema • Temps plein

May 2023 - Dec 2023 • 7 mos

• Developed and executed brand platform and communication strategy, driving +68% revenue, +60% foot traffic • Supervised full website redesign, increasing online traffic by +69% • Relaunched B2B advertising services, boosting revenue 3.7x • Managed 6-person team and implemented reporting system

Head of Advertising Department

MEGATOP • Temps plein

Aug 2022 - May 2023 • 9 mos

• Directed 360-degree media campaigns, boosting reach by +66%, sales by +30% and traffic by +7% • Led promotional activities from concept and budgeting to performance evaluation • Launched influencer marketing stream: developed creative collaborations with bloggers, coordinated agencies • Oversaw online reputation across social media and review platforms, developed response scripts • Managed marketing budgets and optimized media mix for higher ROI • Supervised team of 15 (designers, copywriters, SMM), built KPI system