Nazibul

Digital Marketing Specialist

Fiverr

Dec 2021 - Present • 4 yrs 11 mos

As a Digital Marketing Specialist, I helped multiple eCommerce, service-based, and lead-generation businesses achieve their business goals and drive measurable results through data-driven marketing strategies and paid advertising campaigns. • Audited, planned, launched, and optimized paid advertising campaigns across Meta, TikTok, and Pinterest based on business goals, target audiences, and performance data. • Implemented Meta Pixel, TikTok Pixel, Conversions API (CAPI), GA4, and Google Tag Manager to improve conversion tracking, attribution, and data accuracy. • Improved ROAS by up to 40% through data-driven campaign optimization, audience refinement, creative testing, and performance analysis. • Managed lead generation, sales, conversion, prospecting, and retargeting campaigns with a focus on increasing qualified leads, conversions, and overall campaign efficiency. • Analyzed ROAS, ROI, CPA, CPL, CTR, CVR, and other key performance metrics to identify growth opportunities and optimize advertising spend. • Applied CRO, A/B testing, audience optimization, and funnel analysis to improve conversion rates and reduce customer acquisition costs. • Built GoHighLevel automations and scalable marketing systems to streamline lead management, follow-ups, and customer journeys. • Transformed campaign data and performance insights into actionable marketing strategies that generated measurable results and supported sustainable business growth.