
Nethmi
Creative Designer, Social Media Manager, Graphic Designer, Marketer
Compétences

Voir mes services


Expérience professionnelle
Digital Marketing Associate
Antyra Solutions • Temps plein
Dec 2025 - Feb 2026 • 2 mos
At Antyra Solutions, I served as a Digital Marketing Associate within the performance marketing team, focusing on data-driven campaign strategy, execution, and continuous optimization. My core responsibilities centered on managing end-to-end paid media across search, social, and programmatic channels—aligning audience targeting, budget allocation, and creative assets with clients' commercial objectives. Working in an agency environment, I handled multi-channel campaign setup, keyword intent mapping, A/B creative testing, and audience segmentation to drive measurable conversion rates while reducing customer acquisition costs. I regularly monitored full-funnel performance metrics, tracked attribution, and conducted deep-dive data analysis to uncover scaling opportunities, translating analytical data into actionable growth strategies and clear reporting for stakeholders.
Marketing Vice President
AIESEC
Oct 2024 - Jan 2026 • 1 yr 3 mos
During my tenure as Vice President of Marketing for AIESEC in NSBM (2024/2025), I directed end-to-end brand strategy, multi-channel campaigns, and audience engagement initiatives that positioned the entity for measurable growth. Leading cross-functional teams, I translated strategic vision into high-performing digital marketing assets, from conceptualizing culturally resonant brand narratives like the Sincerely Sri Lankan campaign to driving youth engagement pipelines for flagship initiatives such as Inception 5.0 and the nationwide AIEGEN program. My focus centered on data-informed campaign positioning, search and social optimization, and conversion-focused storytelling across diverse demographics. For clients, this experience translates into battle-tested expertise: I understand how to bridge high-level brand strategy with sharp digital execution to capture attention, build trust, and deliver tangible results.