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Nilai Patel
@nilai_design
Senior Brand and Creative Designer for Strategic Brand Identity
Royaume-Uni
Anglais
À propos de moi
I specialise in building distinctive brands that stand out in competitive markets. With a background in brand, e-commerce and creative direction, I combine strategic thinking with refined design to create identities that feel cohesive and built to scale. From rebrands to full identity systems, I focus on clarity, differentiation and strong visual presence. If you’re looking for thoughtful, high-quality brand work, you’re in the right place.
Compétences
Nilai Patel
hors ligne •
Temps de réponse moyen de 1 heure
Voir mes services
Charte graphique
I will design branding and marketing materials for your business
Portfolio
Expérience professionnelle
Freelancing Career
Freelance • 6 yrs 9 mos
Brand & Design Lead
Aug 2024 - Present • 1 yr 9 mos
GretaGrove At Greta Grove, I have led a broad and hands on transformation of the business across brand, product, and commercial strategy, driving it towards a more scalable and professionally positioned B2B operation. This has included developing and launching sub brands such as Neowall, where I shaped the product proposition, visual identity, catalogue design, and marketing campaigns, as well as Froggit Adhesives, where I created the branding and market positioning from the ground up. Alongside this, I have played a key role in establishing Builders Trade Depot as a physical distribution and trade hub, aligning stock, merchandising, and trade engagement with our wider commercial goals. My work spans product development, catalogue and POS design, digital marketing strategy, LinkedIn growth, pricing and promotional campaigns, and building a consistent brand identity across all touchpoints, with a clear focus on strengthening Greta Grove’s position as a trusted, design led distributor in the UK trade market.
E-Commerce & Graphic Design Manager
Aug 2018 - Aug 2023 • 5 yrs
VIP Bottles Led brand and creative direction across digital and physical channels during a key growth phase. Spearheaded a full rebrand, establishing a cohesive visual identity and scalable brand systems to replace fragmented execution. Directed campaigns, website design and email marketing, contributing to increased engagement and revenue growth. Combined strategic thinking with design execution to strengthen brand positioning and overall market presence.
