Samuel

Senior Digital Strategist & Web Developer

Wordpress Developer • Freelance

Oct 2025 - Jan 2026 • 3 mos

David Freeze-Dried Community Business Website Design & WordPress Migration I led the complete transition of David’s freeze-drying community to WordPress, making the site more professional and easier for members to use. This migration was a major upgrade that allowed the business to grow. I focused on creating a clean, modern layout that reflects David’s expertise as a mentor. My work included custom landing page design to capture new leads and a full blog setup where David can share his freeze-drying tips and guides. I also handle the ongoing overall maintenance to ensure the site stays fast, secure, and updated for the community. Email Marketing & Automation To help the community grow and stay engaged, I built a professional email marketing system from the ground up. I designed custom email templates that match the brand’s look and feel. More importantly, I set up automated workflows so that the business runs smoothly in the background. This includes: Welcome Sequences: Automatically greeting new members when they sign up. Mentorship Drips: Sending out scheduled lessons and tips to students. Nurture Campaigns: Keeping the audience excited about freeze-drying through regular newsletters. Content & Community Growth Beyond just the technical setup, I acted as a partner in building the business's online presence. I optimized the website so it is easy to navigate on both phones and computers. By linking the blog, the email campaigns, and the landing pages together, I created a seamless journey for anyone wanting to learn from David. This project wasn't just about code; it was about creating a "lovable" experience for a niche community, making sure they feel supported at every step of their freeze-drying journey. My work continues to ensure that the platform is reliable, the emails are delivered on time, and the community has a stable place to learn and grow.