Okenwa

Senior UX Designer

Gap • Temps plein

Mar 2025 - Dec 2025 • 9 mos

Owned the UX design process, from customer research and journey mapping through wireframes, user flows, and high-fidelity Figma design, for Gap Inc.'s new Loyalty 2.0 experience across Gap, Banana Republic, Athleta, and Old Navy (web + app), supporting millions of global customers; initiative projected to drive $1.3-$1.7B in revenue growth. ● Partnered cross-functionally with product, engineering, and marketing teams using a Lean Discovery approach to define requirements, prioritize features, and deliver seamless omnichannel loyalty and buy-flow experiences (bag, checkout, order confirmation). ● Applied design thinking to create wireframes, user flows, and high-fidelity prototypes in Figma, enabling clear communication of design concepts and securing stakeholder alignment on major platform enhancements. ● Conducted and synthesized user journey audits, competitive analysis, and design rationale, shaping product strategy and influencing the long-term vision for the loyalty ecosystem.

Senior UX Designer

Best Buy • Temps plein

Aug 2022 - Mar 2025 • 2 yrs 7 mos

Owned end-to-end UX design in Figma, from research and journey mapping through wireframes and high-fidelity design, for the Commerce View Team, shaping the Cart, Checkout, and Thank You Page experiences for millions of users, while also supporting Gated Purchase, Wallet, Contextual Commerce and Retail, Order, and Change (ROC) teams. Awards & Recognition ● Won Best in Personalized Relationships & App at Innovation Week 2024 for a checkout simplification redesign that improved conversion rates. ● Achieved Top 1% in E-Commerce UX Awards 2024 (Baymard) for excellence in usability, accessibility, and user experience.