
Osamah
GTM Engineer
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Expérience professionnelle
GTM Engineer
District Settlement Finance • Temps plein
May 2026 - Present • 3 mos
Full-Funnel Sales & Marketing Automation: Engineered end-to-end Web-to-Lead integration pipelines linking WordPress landing pages to Salesforce CRM, ensuring automated lead capture, custom field mapping, and immediate sales team routing. Tracking & Attribution Architecture: Deployed advanced Google Tag Manager (GTM) containers and Google Analytics setups to capture GCLID parameters, phone call durations, and multi-touch conversions across organic and paid channels. Paid Acquisition (Google Ads): Managed high-intent Google Ads campaigns targeting structured settlement buyouts and pre-settlement funding, optimizing conversion actions, bidding strategies, and cost-per-lead (CPL) efficiency. WordPress Development & Technical SEO: Custom-built and optimized high-converting WordPress landing pages with schema markup, streamlined page speed, and responsive UI to maximize eligibility form completions.