M. Ovais Ashraf

Store Manager

Dec 2012 - Present • 13 yrs 9 mos

E-commerce & Digital Marketing • Set up and manage the brand's Shopify store end-to-end: store/theme design, product listings, inventory management, order processing, and courier/logistics coordination. • Plan and run Meta Ads (Facebook & Instagram) campaigns — audience targeting, budget allocation, A/B testing, and performance optimization to drive online sales. • Create ad and product creatives using AI-generated fashion images and videos, applying prompt engineering to produce on-brand visual content. • Oversee day-to-day store operations with a sales-first focus, managing inventory targets, stock levels, vendor relationships, and supply chain coordination. • Build relationships with local business contacts and generate new leads to grow the customer base.

Founder

Feb 2021 - Feb 2026 • 5 yrs

Part-Time E-commerce (Shopify) 2021 – 2026 Independent Venture, Pakistan • Built and ran a part-time Shopify store independently for 5 years alongside full-time work, managing sourcing, listings, and sales end-to-end. • Year 1: Sold trending/viral products sourced locally, selling within Pakistan; following 4 years: pivoted to imported handbags and bags, scaling into a consistently profitable business. • Successfully sold ("flipped") the store in Q1 2026 at a profit, reflecting strong end-to-end e-commerce and brand-building capability. Supply Chain Intern