Palwasha Khan

Reels Editor

Cake Empire • Freelance

Aug 2026 - Present • 1 mo

I work as a Reels Editor for Cake Empire, a cake brand specializing in wedding cakes and unique, customized cake designs. My role involves regularly editing engaging, visually appealing reels that showcase their beautifully crafted creations from elegant wedding cakes to fully customized designs tailored to each client's vision. Since starting this collaboration, the reels have consistently performed well, generating good views and helping the brand build a stronger presence on social media. The client has been happy with the quality and consistency of my edits, and I continue to work closely with them to create content that captures the beauty and craftsmanship of their cakes while driving engagement.

UGC Editor

NuMe • Freelance

Jan 2026 - Present • 8 mos

I work as a Reels Editor for Nume Hair, a hair care brand, where I create and edit all their reels showcasing their hair products. My role involves turning raw footage into polished, engaging videos that highlight the results and quality of their products in a way that connects with the audience. I'm currently still working with them on an ongoing basis, and the client has consistently been happy with the quality and performance of my edits. The content I edit is regularly posted on TikTok and Instagram, helping the brand build engagement and connect with its audience through trend-based, product-focused video content centered around hair care and visible results.