p
paul_pixxel

Paul Pixel

@paul_pixxel

Fixing Meta Pixel and CAPI Tracking

Allemagne
Allemand
Certaines informations sont présentées en anglais.
À propos de moi
I’m Paul, your go-to Meta Pixel & Conversion Tracking Expert. I help businesses fix broken tracking, recover lost conversions, and maximize ROAS. From Meta Pixel setup and Facebook Pixel troubleshooting to Conversions API (CAPI), Shopify tracking, and server-side GTM, I make sure every click counts. Let’s turn your ad data into actionable insights and scale campaigns with accurate, reliable tracking.... Plus d’infos

Compétences

p
paul_pixxel
Paul Pixel
hors ligne • 
Temps de réponse moyen de 5 heures

Voir mes services

Analyses et suivi
I will fix facebook meta pixel, capi and conversion tracking for higher roas
De40 $US / projetPlus de détails
Analyses et suivi
I will fix meta pixel, capi server side tracking for shopify and meta facebook ads
De60 $US / projetPlus de détails

Portfolio

Expérience professionnelle

Upwork

Meta Pixel & Conversion Tracking Specialist

Upwork • Freelance

Nov 2025 - Present • 6 mos

I am a seasoned Meta Pixel & Conversion Tracking Specialist with over 6 years of experience helping businesses, ecommerce brands, agencies, and SaaS companies optimize their ad performance and scale campaigns with accurate conversion tracking. I have worked with over 100 clients across Shopify, WooCommerce, WordPress, Webflow, Wix, ClickFunnels, and custom-built websites. My expertise spans Meta Pixel setup, Facebook Pixel troubleshooting, Conversions API (CAPI), server-side GTM, event deduplication, and cross-domain tracking. I ensure every purchase, lead, and custom event is accurately tracked, enabling clients to make data-driven decisions and maximize ROAS. In my career, I have implemented advanced tracking solutions that increased ROAS by up to 40%, fixed duplicate events that were inflating reporting, and optimized Event Match Quality (EMQ) for high-performing campaigns. I have also configured server-side tracking for Shopify stores generating 6-figure monthly revenue, ensuring accurate attribution and data consistency despite privacy updates and iOS changes. Previously, I worked with digital marketing agencies where I managed Meta Ads campaigns for 50+ clients, implemented advanced funnel tracking, and trained junior staff on conversion tracking, analytics, and GTM implementation. I have a strong record of delivering measurable results, debugging complex tracking systems, and designing solutions that allow campaigns to scale reliably. I am certified in Meta Marketing Science and Google Analytics/GA4, ensuring that I use industry best practices to improve attribution and data-driven ad performance. My approach combines technical proficiency, strategic insight, and hands-on problem-solving, making me the go-to expert for businesses struggling with broken tracking, missing conversions, or unreliable ad data. I am committed to providing clients with actionable insights, clean tracking architecture, and reliable reporting.