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Paulo M
@paulodmarinho
Marketing Branding Analyst
Brésil
Portugais
À propos de moi
I help brands turn strategy into results, on social media, and at live events. With 3+ years leading marketing, branding, and event campaigns for retail, real estate, and textile companies in Brazil, I specialize in brand positioning, point-of-sale (POS) activation, trade marketing, and end-to-end event coordination — all backed by real KPIs and market research. I've managed multi-vendor campaigns, negotiated contracts, and kept brand identity consistent across dozens of touchpoints. If you need a marketing partner who thinks strategically and executes with the same rigor, let's talk.
Compétences
Paulo M
hors ligne •
Temps de réponse moyen de 1 heure
Voir mes services
Stratégie de marque
I will develop your brand positioning and marketing strategy
Expérience professionnelle
MARKETING ANALYST
Casa do Pica
Jan 2026 - Present • 8 mos
• Designed and executed promotional campaigns to increase sales and strengthen brand equity, including seasonal initiatives and point-of-sale (POS) activations. • Planned and implemented integrated marketing strategies (online and offline) in coordination with sales, design, merchandising, and communications teams. • Developed branding strategies to reinforce brand positioning and ensure consistent messaging across all channels. • Organized and coordinated corporate events, trade fairs, and promotional activations, managing logistics, schedules, and relationships with agencies and vendors. • Represented the company at industry trade fairs, strengthening business relationships and generating new opportunities. • Managed production, inventory control, and distribution of promotional materials, uniforms, corporate gifts, and POS items. • Oversaw correct application of brand visual identity across campaigns, marketing materials, and commercial initiatives. • Tracked KPIs and analyzed campaign performance to optimize results and support strategic decision-making. • Coordinated external agencies and vendors, ensuring quality standards and on-time delivery.
COMMUNICATIONS, BRAND & EVENTS ANALYST
Consciente Construtora e Incorporadora
Sep 2024 - Oct 2025 • 1 yr 1 mo
• Planned quarterly campaigns, materials, and corporate events, defining timelines with internal departments. • Developed institutional campaigns aligned with brand positioning in the luxury segment of the real estate sector. • Prepared budgets, negotiated with vendors, and managed contracts with the legal department. • Controlled payments and service measurements, ensuring contractual compliance and on-time delivery. • Organized and executed internal and external corporate events, from briefing to delivery. • Managed brand visual assets (signage, events, POS, decor) and produced institutional and endomarketing gifts. • Created materials for social media and events, and conducted quarterly research on luxury-segment brand positioning.
ADMINISTRATIVE MARKETING ANALYST
TXC
Jan 2024 - Sep 2024 • 8 mos
Prepared marketing reports and tracked KPIs to support commercial decisions. • Managed budgets and negotiated with vendors and agencies. • Developed offline marketing and branding strategies: printed materials and in-store visual communication (POS). • Coordinated brand presence at textile and fashion industry trade fairs. • Oversaw compliance with brand visual identity guidelines. • Managed event logistics and brand activations, from briefing through execution.
