ConvertCraft

touchpoints

Toucan Ecommerce • Freelance

Feb 2020 - Present • 6 yrs 5 mos

Over 4+ years of hands-on experience designing, structuring, and launching high-converting web solutions, SaaS interfaces, and digital frameworks for global clients. Specializing in bridging clean visual aesthetics with conversion-focused UX to help businesses scale and capture qualified leads. Key Roles & Accomplishments: • Lead UI/UX & Web Designer | Studio Client Projects (2022 – Present) - Designed and structured custom, fully responsive websites and landing pages for B2B platforms, digital service agencies, and SaaS products. - Improved client lead conversion rates by up to 35% through strategic layout restructuring, visual hierarchy optimization, and clear Call-to-Action placement. - Built scalable UI component libraries, wireframes, and design systems to streamline project development and ensure brand consistency across all digital touchpoints. • SaaS Framework & Landing Page Specialist (2021 – 2023) - Created functional visual structures, dashboards, and marketing landing pages tailored for tech startups and automated service platforms. - Conducted user journey audits to resolve navigational friction, reducing bounce rates and increasing average session duration. - Collaborated directly with business owners to translate complex software features into simple, visually appealing value propositions for prospective buyers. Core Strengths & Technical Expertise: - Web Design & UI/UX Strategy (Desktop & Mobile) - Conversion Rate Optimization (CRO) & Lead-Capture Systems - SaaS Dashboard & Interactive Framework Layouts - Wireframing, Rapid Prototyping & Design Systems - Clean Visual Architecture & Brand Identity Integration Dedicated to delivering polished, functional design assets that do not just look good, but actively drive business growth and user engagement.