PETER P

Lead Commercial Real Estate Marketing & Portfolio Designer

Real Estate Marketing 🚀 for Developers & Institutional Investors • Freelance

Dec 2024 - Present • 1 yr 5 mos

In this role, I acted as a strategic partner for real estate developers and corporate furniture manufacturers, translating complex data into high-stakes investment project brochures. My primary focus was the Commercial Real Estate (CRE) sector, where I designed offering memorandums and site plan brochures that facilitated multi-million dollar property deals. I balanced dense data (financials, demographics, and site maps) with breathable, modern aesthetics to ensure readability for high-net-worth investors. Simultaneously, I curated the visual identity for modern B2B furniture brands, designing expansive product portfolios that bridged the gap between industrial design and interior inspiration. My designs served as the primary sales tool for field reps, featuring modular catalog structures that could be updated seasonally. I am proficient in leveraging Adobe InDesign master pages and data merge to handle large-scale catalogs efficiently without sacrificing design integrity. Related Services Provided: Commercial Real Estate Brochures 2. Investment Offering Memorandums 3. Site Plan Design 4. Real Estate Pitch Decks 5. B2B Furniture Lookbooks 6. Product Indexing 7. Annual Corporate Reports 8. Interior Design Portfolios 9. Architectural Project Overviews 10. Financial Data Visualization 11. Property Marketing Kits 12. Industrial Product Catalogs 13. Strategic Wayfinding Graphics 14. Commercial Lease Brochures 15. Modern Workspace Lookbooks 16. Technical Data Sheets 17. Corporate Brand Assets 18. Sales Presentation Design 19. PDF Form Fillables 20. Luxury Office Furniture Portfolios.

Senior Layout Artist & Publication Specialist (Luxury Sector)

Artistro • Freelance

Oct 2024 - Present • 1 yr 7 mos

As a Senior Publication Specialist, I led the visual development of high-conversion marketing assets for elite brands. My work focused on the intersection of luxury storytelling and functional catalog design, specifically within the jewelry and commercial sectors. I managed the end-to-end design lifecycle—from initial concept and wireframing to high-fidelity typography and print-ready production. I specialized in creating modular product catalogs for tribal jewelry brands, ensuring that complex charm and bracelet collections remained organized yet aesthetically captivating. For the sustainable jewelry sector, I developed "Green-Luxury" brochures that highlighted the ethical value of lab-grown diamonds through minimalist layouts and high-end finishes. My role required a deep understanding of color theory, grid systems, and commercial print specifications (CMYK, bleeds, and spot UV). Related Services Provided: Jewelry Catalog Design 2. Lab Diamond Lookbooks 3. Sustainable Brand Guidelines 4. Luxury B2B Furniture Portfolios 5. Product Specification Sheets 6. Wholesale Line Sheets 7. Tribal Jewelry Storyboarding 8. Modular Layout Systems 9. High-End Retouching 10. Print Production Management 11. Custom Typography 12. Digital Interactive Lookbooks 13. Brand Identity Packages 14. Luxury Packaging Inserts 15. Minimalist Brochure Layouts 16. E-commerce Product Guides 17. Ethical Sourcing Infographics 18. Multi-page Magazine Spreads 19. Vector Illustration for Charms 20. Premium PDF Lead Magnets.