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Phil Tang
@philtang0201
Brand Manager
Chine
Anglais, Chinois
À propos de moi
Senior Brand & Marketing Expert | 13+ Years | Ex-Huawei & Lenovo
Results-driven leader with 13+ years of experience at tech giants (Huawei, Lenovo, XSKY) and startups. Proven track record in building brand systems from 0 to 1, orchestrating integrated marketing, and driving corporate influence.
Compétences
Phil Tang
hors ligne •
Voir mes services
Étude de marché
I will build a professional tob brand strategy and global marketing system
Brochure
I will design a professional corporate brochure or business dm
Expérience professionnelle
Brand Manager
Beijing Highlander Digital Technology • Temps plein
Jun 2019 - Present • 6 yrs 11 mos
Brand Strategy & System Construction: Built the group's brand communication system from 0 to 1, including team building and the establishment of a group-level platform covering brand publicity, market activities, and market value management. Identity Upgrade: Led the comprehensive upgrade of the corporate LOGO and VIS (Visual Identity System), ensuring brand consistency across the official website, marketing materials, and new media channels. Major Event Management: Orchestrated large-scale domestic and international industry exhibitions and launches (e.g., Marintec China, German Maritime Exhibition SMM, Underwater Data Center launch), securing extensive coverage from CCTV and major central media outlets. Space & Asset Management: Oversaw the renovation of the headquarters office building and corporate exhibition hall, managing design and construction resources within strict budget and schedule constraints. Media Matrix: Developed a systematic media network including industry-specific, financial, and national media to enhance brand volume and support market value management.
Brand Manager
Beijing XSKY Data Technology • Temps plein
Jul 2017 - Jun 2019 • 1 yr 11 mos
Brand Planning: Assisted in corporate brand design and strategic planning; formulated and standardized brand usage guidelines. Media & PR: Developed monthly, quarterly, and annual media plans; maintained and expanded relationships with key media outlets and public relations partners. Event Execution: Planned and organized various media activities, providing subsequent performance tracking and feedback reports. Digital Operations: Managed social media operations and promotion across platforms including WeChat, Weibo, QQ groups, and specialized forums.
Marketing Manager
Huawei • Temps plein
Jun 2015 - Jul 2017 • 2 yrs 1 mo
Product Brand Operations: Responsible for brand operations and new media promotion for company products. Integrated Promotion: Managed both online and offline product promotion campaigns. Exhibition & Event Management: Oversaw product brand exhibition projects and designed digital communication plans for event marketing, exhibitions, and press conferences.
