p
picasso0711

Steven

@picasso0711

Marketing Strategy and Content Architect

États-Unis
Anglais
Certaines informations sont présentées en anglais.
À propos de moi
I work with customer-centric brands that want their marketing to reflect the care they already put into the people they serve — their consumers and guests. Whether the need is refining brand positioning, organizing content around customer priorities, rewriting key touchpoints, or creating consistent, scalable content, I help teams move from noise to clarity — and from intention to execution. I’m typically most useful when teams value clarity, customer understanding, and thoughtful execution over speed or volume. You can view a curated portfolio of my work here: https://portfolio.scstern.com... Plus d’infos

Compétences

p
picasso0711
Steven
hors ligne • 
Temps de réponse moyen de 18 heures

Voir mes services

Stratégie de contenus
I will audit and clarify your brand messaging for customer growth
De495 $US / projetPlus de détails
Stratégie de contenus
I will build a clear content and messaging framework to guide your brand marketing
De395 $US / projetPlus de détails

Expérience professionnelle

Marketing Strategist & Consultant

SS Consulting • Freelance

May 2015 - Present • 11 yrs

• Drove brand storytelling and content strategies for consumer and spirits brands; integrated CRM, digital, and experiential channels to lift engagement by 38%. • Built voice/messaging architectures used across multi‑channel campaigns; contributed to 10–15% improvements in repeat purchase and retention. • Transformed complex analytics into accessible narratives, aligning creative with KPIs and CRM performance dashboards. • Partnered with client and agency teams to plan, create, and govern content across web, email, social, and experiential touchpoints.

Director - Content Strategist

The Marketing Store • Temps plein

Sep 2014 - Mar 2015 • 6 mos

• Led strategic communications for Nissan and Infiniti After‑Sales; supported a network of 1,500+ dealers. • Orchestrated integrated CRM and content initiatives that improved engagement and loyalty metrics by ~25%. • Unified data, creative, and technology teams to deploy localized content engines and on‑demand dealer communications. • Embedded behavioral insights into messaging to personalize delivery across email, web, and mobile.

Sr. Agency Leadership

Targetbase, RAPP and Other Omnicom Agencies • Temps plein

Jan 2000 - Sep 2014 • 14 yrs 8 mos

Senior leadership roles with Targetbase, RAPP, and other Omnicom agencies. Led CRM, loyalty, and data‑driven content programs for Honda, Disney, Nestlé, and Hilton, including the award‑winning Precision Crafted Service Communications Program for Acura.