Pinaki

Google Ads Manager

Lead Generation for Contractors | Plumbing, HVAC, Roofing, Concrete, etc Leads | Local Businesses • Freelance

Jan 2026 - Present • 7 mos

Google Ads Manager Lead Generation for Contractors | Plumbing, HVAC, Roofing, Concrete & Local Businesses Freelance · 2+ Years As a Google Ads Specialist, I help local service businesses generate qualified leads, phone calls through data-driven Google Ads campaigns. I have experience working with service-based industries including plumbing, HVAC, roofing, cleaning services, pest control, electricians, contractors, and other local businesses. Results (Jan – Jun 2026): - Generated 2,750+ clicks from targeted search campaigns - Drove 373 inbound phone calls directly from ads - Achieved 370 conversions within a $6,730 total ad spend - Maintained cost per conversion under $20 Key Responsibilities: • Google Search Campaign Setup & Management • Keyword Research & Competitor Analysis • Match Type & Negative Keyword Strategy • Responsive Search Ads (RSA) Creation & Optimization • Ad Copywriting & A/B Testing • Google Ads Conversion Tracking Setup • Google Tag Manager (GTM) Implementation • Google Analytics 4 (GA4) Integration • Call Tracking & Lead Tracking Setup • Landing Page Analysis & Optimization Recommendations • Audience Segmentation & Remarketing • Budget Allocation & Bid Strategy Optimization • Quality Score Improvement • Search Term Report Analysis • Campaign Performance Monitoring • Weekly & Monthly Reporting Industries Served: • Plumbing Services • HVAC Companies • Roofing Contractors • Cleaning Services • Pest Control Companies • Electricians • Local Service Businesses My focus is not simply generating clicks. I help businesses attract qualified prospects, improve conversion rates, and maximize return on advertising spend through strategic Google Ads management and accurate conversion tracking.