Pj W.

Founder

412 Freelancers • Temps plein

Oct 2024 - Present • 1 yr 9 mos

I specialize in teaching, consulting, and white-labeling my expertise to help businesses grow. As the owner of my own agency, I’ve gained hands-on experience building and managing successful digital marketing campaigns across various industries. I pride myself on delivering results-driven strategies, whether it’s through direct consulting, active management, or supporting agencies with white-labeled services. My approach combines creative problem-solving with data-driven insights to ensure every campaign achieves measurable success.

Partner

RAW Strategic • Indépendant

Jan 2020 - Present • 6 yrs 6 mos

Leveraged success through freelancing to launch a fully licensed digital marketing agency in 2021, managing at its peak over $4.5 million in annual advertising expenditure on Meta, Google, and TikTok platforms for clients across various sectors, all while balancing this endeavor alongside my primary job. Identified a market need among marketing agencies lacking expertise in paid search and social media, forming strategic partnerships where these agencies rely on my expertise to enhance their capabilities and drive business growth. Generated over $35 million in annual client revenue by developing and executing effective marketing campaigns, optimizing strategies, and making data-driven decisions.

Vice President of Marketing

Funbox • Temps plein

Jan 2023 - Oct 2024 • 1 yr 9 mos

Responsible for all forecasting, creation, execution, analysis, and optimization of advertising dollars for corporate and franchisee marketing campaigns. Oversee all ticket sales, driving a forecasted $52 million in revenue for 2024, representing a 116% year-over-year increase. Helped expand from 4 to 32 franchise indoor and outdoor parks across the US, Mexico, and Canada through effective budget management and strategic advertising initiatives. Proficient in all digital ad channels, including search, social, and display programmatic. Developed the use of TikTok, Google, and DSP advertising channels by developing and implementing comprehensive strategies, leading to significant sales growth and increased market segment diversity across all parks.