
Samuel
Shopify Expert
Compétences

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Expérience professionnelle
Google Ads Manager & Shopify Expert
IBM • Temps partiel
Jun 2026 - Sep 2026 • 3 mos
I help Shopify businesses grow through strategic Google Ads management and high-converting e-commerce optimization. My work combines paid advertising, campaign optimization, conversion tracking, and Shopify store improvements to help businesses attract qualified traffic and increase sales. Key responsibilities and achievements: Managed and optimized Google Ads campaigns across Search, Shopping, Performance Max, and remarketing. Conducted keyword research, audience targeting, competitor research, and campaign structuring. Optimized ad copy, bids, budgets, and targeting to improve campaign performance and return on ad spend (ROAS). Set up and reviewed conversion tracking and Google Analytics to measure campaign results accurately. Built, customized, and optimized Shopify stores for better user experience and conversions. Improved Shopify product pages, collections, navigation, and checkout experiences. Helped e-commerce businesses connect their Shopify stores with Google Merchant Center and Google Ads. Analyzed campaign and store performance to identify opportunities for increased traffic, conversions, and revenue.