
Prafful Kandra
Marketing Data Analyst: Excel, CRM, Funnel Reports
Compétences

Voir mes services


Expérience professionnelle
Business Analyst(Contract)
Target • Temps partiel
Feb 2025 - May 2025 • 3 mos
Translated global marketing and retail campaign requirements into structured functional specifications for cross-functional teams. Coordinated across creative, media, strategy, and production teams to improve workflow clarity, reduce rework, and support smooth campaign delivery.
Business Analyst
Self Employed • Temps partiel
Sep 2024 - Nov 2024 • 2 mos
At Rezolve.ai as an individual contributor, I supported business requirements gathering, workflow documentation, and user-story creation for AI-driven employee support solutions. I collaborated with product, engineering, and marketing teams to improve process clarity, documentation structure, and overall solution alignment across workflows and reporting needs.
Business Analyst
upGrad • Temps plein
May 2023 - Aug 2024 • 1 yr 3 mos
Analyzed customer lifecycle and sales funnel data across email and WhatsApp campaigns. Worked on nurture campaigns, A/B testing, campaign reporting, lead quality improvement, and funnel optimization. Contributed to campaigns generating $200K+ in revenue through engagement optimization and lifecycle communication strategies. Created Excel-based summaries and stakeholder-ready insights to support campaign performance and business decisions.